Structuring your strategy

What we do

• PositioningDefining your place and what sets you apart.

  Picture three cabinetmakers in the same trade. We pinpoint what you do better or differently, and turn it into your number-one selling point: the one people remember after reading your quote.

• Brand platformMission, vision, promise: the foundation of your message.

  You can say in one sentence why clients should choose you over a competitor. We set it down in black and white in a short document that you and your team reuse everywhere: website, quotes, trade fairs.

• ValuesThe words that guide your choices and your tone.

  Careful workmanship, punctuality, local roots… What matters to you, in your own words. Your clients feel it, and you know exactly what to say when someone asks what sets you apart.

• Editorial lineWhat to say, to whom, on which channels and how often.

  Goodbye to ‘what shall we post this week?’. You’ll know which topics to cover, on which networks and how often. It’s a simple plan you can follow on your own or with us.

How we work

1. We listenAn initial, no-obligation meeting to understand your project.
2. We take stockA review of your current communications.
3. We proposeA clear, fully costed recommendation tailored to your resources.
4. We move forward togetherDelivery, with a single point of contact from start to finish.

Who it’s for